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Case study · Margin & unit economics

+18% profit margin — without raising prices

Client details are kept confidential — we never publish identifying information.

Starting point

Healthy revenue, shrinking margins

A growing service business had solid top-line growth but margins that kept slipping. The obvious advice — “just raise prices” — felt risky without knowing which offerings actually made money.

What we found

It wasn’t a pricing problem

Unit-economics analysis showed the margin problem was packaging and cost drift. Certain bundled services were subsidizing unprofitable ones, and several cost lines had crept above benchmark without anyone noticing.

What we did

Repackaged, controlled costs, tracked monthly

We repackaged the offering lineup around the profitable core, implemented cost controls with monthly budget-vs-actual reviews, and built efficiency KPIs into the owner’s monthly dashboard.

+18%
profit margin gain
$0
price increases
0
customers lost to repricing

Read the other case study: +$500K profit for a $4M company → · Or see how CFO Navigator works →

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